Members invite non-members to join us.
Why will people join our idea, our practice. Why should people agree to be fair to everyone? What is in it for me/us?
We protect members from unfairness. If you do wrong to one of us, you have to fight all of us.
Members are completely forgiven of their past and it is none of our business. For members our past is irrelevant and has been forgiven. Members deserve privacy and secrecy. People that do us wrong and refuse to be fair to us deserve only punishment. They do not deserve privacy and secrecy. We never punish anyone that is fair to us and is not doing us wrong. You do not need to be a member, but you do need to be fair to us.
Imagine our world at peace for the first time. All humans are protecting all humans. All tribes protecting all tribes. All religions protecting all religions. All competitors protecting all competitors. All nations protecting all nations. Imagine no more hatred for each other. Imagine no one is allowed to do wrong to you again. We can make this happen. We really can.